Missouri Press Service at HR Convention

Greg Baker, Missouri Press Service ad director, manned a booth at the state Human Resources Convention August 5-7, Tan-tar-a Resort at Lake of the Ozarks. The goal for exhibiting was to reach key
decision makers in recruitment advertising. These ad buyers need to be reminded newspapers are viable and have products of benefit to the HR industry.

The theme of the convention was “Catch the Rhythm of HR” so Missouri Press
graphic artist Rachael Heffner created theme appropriate sales brochures and
posters. Several convention attendees commented on the data displayed
regarding newspaper usage by those seeking employment.

Some attendees expressed surprise that newspapers are still a viable option for help wanted advertising. However, for most it confirmed what they already knew: if you need applicants now, newspapers deliver.

Marketing the services of Missouri Press at the convention proved profitable, as one state agency in attendance purchased a 2×4 ad in the display network the next week.

If you know of more opportunities that Missouri Press can use to reach media
buyers, contact Greg Baker at gbaker@socket.net