Greg Baker, Missouri Press Service ad director, manned a booth at the state Human Resources Convention August 5-7, Tan-tar-a Resort at Lake of the Ozarks. The goal for exhibiting was to reach key
decision makers in recruitment advertising. These ad buyers need to be reminded newspapers are viable and have products of benefit to the HR industry.

The theme of the convention was “Catch the Rhythm of HR” so Missouri Press
graphic artist Rachael Heffner created theme appropriate sales brochures and
posters. Several convention attendees commented on the data displayed
regarding newspaper usage by those seeking employment.

Some attendees expressed surprise that newspapers are still a viable option for help wanted advertising. However, for most it confirmed what they already knew: if you need applicants now, newspapers deliver.

Marketing the services of Missouri Press at the convention proved profitable, as one state agency in attendance purchased a 2×4 ad in the display network the next week.

If you know of more opportunities that Missouri Press can use to reach media
buyers, contact Greg Baker at gbaker@socket.net

We’ve created a booklet to go along with the Know It. All. advertising campaign.

This is what the cover of the 2009 Missouri Newspaper Directory looks like. All photographs were taken by Chris Heffner while biking along the Katy Trail.

This is the postcard we sent out advertising the 2009 Missouri Newspaper Directory.

­Using charts, tables and easy-to-understand text, the 2007 edition of “Why Newspapers?” from NAA makes a strong case for the value of newspaper advertising. Research findings detail newspaper products’ strong reach among different demographic groups and consumers shopping for various goods and services.

Information from the booklet can be incorporated into a newspapers’ own sales and market research presentations. Updated annually, the booklet also is a perfect “leave behind” item or introductory piece individual sales reps can use to familiarize media buyers with the power of newspaper advertising.

Cost of the booklet, sold in packets of 10, is $14.95 per packet for NAA Federation members, $16.95 for NAA members and $33.95 for nonmembers.

To order call 800-651-4NAA, or go to naa.org/products/form.html. 

This flyer was designed to advertise a play commemorating Missouri’s first newspaper.

Contact Missouri Press Service today to take care of your Political Newspaper Advertising. Call Greg Baker at 573-449-4167. Visit us at www.mopress.com.

All the papers, less paperwork!

Why Newspapers?
Today’s voters are more skeptical than ever of your message. Combine that skepticism with intruding on their entertainment, and the results are lousy. Today’s newspapers are read (print and online) for their content, including the advertising.

Why Missouri Press Service?
Save time and money. We offer more new products today than ever before. You should be open to new ideas too.

All the papers, less paperwork!

If you would like Missouri Press Service to take care of your Political Newspaper Advertising please contact Greg Baker at 573-449-4167. Visit us at www.mopress.com.

This is an ad we designed for the Catholic Home Study Service, you can visit them at www.amm.org/chss.htm for more information.

This flyer will be sent out with our 2008 Missouri Newspaper Directory. It gives a little information on each of the services we provide: One Stop Ad Placement, Online Ad Network, Flash News! Press Release Service, Statewide Classified Network, 2×4/2×2 Display Network and the Mighty Mo Classifieds.

Call 573-449-4167 or email Greg Baker to take care of all your advertising needs.