Newspaper Association of America booklet (cover)
Using charts, tables and easy-to-understand text, the 2007 edition of “Why Newspapers?” from NAA makes a strong case for the value of newspaper advertising. Research findings detail newspaper products’ strong reach among different demographic groups and consumers shopping for various goods and services.
Information from the booklet can be incorporated into a newspapers’ own sales and market research presentations. Updated annually, the booklet also is a perfect “leave behind” item or introductory piece individual sales reps can use to familiarize media buyers with the power of newspaper advertising.
Cost of the booklet, sold in packets of 10, is $14.95 per packet for NAA Federation members, $16.95 for NAA members and $33.95 for nonmembers.
To order call 800-651-4NAA, or go to naa.org/products/form.html.
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